This week, all eyes have been on the Securities and Exchange Commission (SEC), as financial industry titans race to launch spot Bitcoin exchange traded funds (ETF) for the first time. And late on Wednesday, it was finally confirmed: the SEC was approving 11 ETF applications that would begin trading on Thursday. Buzz around the approval had driven Bitcoin to a 12-month high of $47,500 this week, while prospective ETF providers jostled for position by competing on fees.

But the masses — your main audience — don’t care about how it works. They care about how it meets their needs. Let’s take a look at the car industry as an example to see what we mean. When carmakers reach out to their audiences, what are they projecting?

This week: FTX asset sell off, SEBA partners with SGKB and receives Hong Kong license, new retail and wholesale CBDC pilots get the green light, and asset holders left out of pocket due to a rogue app and hack at Microsoft and LastPass.

No, the robots aren’t ready to take over – but that doesn’t mean you can ignore them. Chatbots can be a powerful productivity booster and aid to creativity, so it’s time to add “AI trainer” to your job description.

This week: Three important considerations for Web3 founders going into the next market phase; the potential return of FTX; Uniswap and Ledger come under fire from privacy advocates.

Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae.