Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae.

One more thing: It is not an art or magic. There is a science to branding.

THE RELEVANCE HOUSE team is delighted to announce the launch of “Everything For Everyone All At Once,” an in-depth quantitative analysis of the cryptocurrency and Web3 branding landscape.

So, the era of blocks and mortar is upon us. Grab your popcorn, because this is about to get really exciting.

Building on a blockchain follows similar fundamental principles to building in real life.

Your brand establishes a bond. Without that bond, your customer base will simply erode more easily.

It used to be much easier. Back in the days, it was enough to put money on the table, have a creative advertising campaign developed by a renowned agency and off you go to spread the good news into the world with huge fireworks.

German Ramirez, co-founder of the THE RELEVANCE HOUSE AG, hosted and moderated a fascinating series of discussions on blockchain at the World Web Forum in Zurich last week (January 17–18, 2019).