This month: Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in FTX collapse; Solana partners with Google to make Web3 games easier to develop; 3 major Swiss banks launch tokenized deposits trial; Bitpanda becomes official European partner of the NFL; Nike abandons NFTs on its SWOOSH gaming platform; and all the latest funding news including Celestia Network’s $100 million haul.
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to meet you
THE RELEVANCE HOUSE is a Swiss-based branding & marketing agency specialized in blockchain & Web3. We offer a unique combination of Web3 and strategic marketing expertise, to ensure that your message doesn’t get lost in this noisy market. We focus on helping you build and communicate a relevant brand and story – because only relevance has impact.
jacob
james
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Our team in 6 numbers
MEET OUR TEAM
We have been working at the interface of branding in blockchain for over half a decade, partnering with over 50 clients. Our knowledge and experience spans every major area of this space, from layer-1 protocols, trading, and custody, to metaverse projects and NFT platforms. Our structured approach, driven by deep expertise, empowers you to plan and target your communications with clarity and confidence, to increase the efficiency of your marketing spend, and generate measurable, sustainable impact on your business.
German ramirez
German is our co-founder and Chief Relevance Officer.
German is a pioneer in digital marketing, transformation and blockchain and has over 20 years of international experience in strategy, branding, marketing and innovation across a range of traditional and disruptive industries. From one of the first e-commerce firm, to blockchain technology, German loves developing budding ideas into successful businesses. A fluent speaker of English, Spanish and German, he is also an entrepreneur, public speaker, and lecturer.
Anna Stach
Anna is our co-founder and Chief Orchestra Officer.
Anna is a brand designer, marketer, and operations manager with over 15 years of experience in the traditional and digital arenas. A veteran of agencies in two countries, Anna keeps our house running smoothly.
Vincent Tresno
Vincent is our Growth Marketing Expert.
Vincent is a growth marketing strategist who has 20 years of experience working with over 50 different companies across a broad range of industries. Since beginning his career as a strategy consultant, he has founded a number of companies and has held various Chief Marketing Officer positions.
Eoin jones
Eoin is a copywriter and editor who also contributes to brand strategy.
Eoin is an editor, writer and brand strategist with over 15 years of experience in commercial, academic and political communications. A critical thinker with a keen eye for detail, he prides himself on the clarity, cogency and accuracy of his work.
Jonny packer
Jonny is a social media and digital content specialist.
Meet Jonny, a marketeer with a taste for adventure. With a marketing degree and four years of experience working with diverse clients, Jonny is a digital native who feels at home managing social media campaigns and planning digital content. An Englishman born in Bermuda who holds a Swiss passport, he loves to explore new places and challenges. He is always ready to spice things up with his creative ideas and pun-tastic humor.
Robynn Weldon
Robynn is a content specialist and reformed pedant.
Robynn has written and edited her way through magazines, newspapers and industries across three countries, finally settling with us to keep learning as she creates and hones stories that spark ideas. A reformed headline writer, she promises to go easy on the puns (mostly).
Eraldo Cuko
Eraldo is our UX, UI and multimedia designer.
Born in Albania — but, like many fine goods, made in Italy — Eraldo later completed his master’s degree in Media Management in Switzerland. In a career spanning over 15 years, he has worked both at creative agencies and in a freelance capacity. He closely follows developments in creative AI and integrates it where appropriate into his workflow. Eraldo also speaks four languages fluently and is an indie music geek.
Sarah Rothrie
Sarah is an experienced copywriter and Web3 content specialist.
Sarah escaped from corporate dystopia in 2017 to travel and soon fell down the rabbit hole of blockchain and crypto, acquiring a new career as a content writer along the way. She’s since covered every twist and turn in the development of digital assets and helped dozens of startups tell their story. She loves reinterpreting technical concepts into a human-digestible read.
Vasia Theodoropoulou
Vasia is our digital maven with broad experience in social media and Google Ads.
Vasia is our digital maven with broad online marketing experience. Whether crafting a pithy tweet, finding just the right hashtag or navigating Google Ads’ secrets, Vasia has perfected the dark art of social media and challenged herself to try something new with blockchain.
Adelina Hoxhaj
Adelina is social media and digital marketing specialist.
Adelina is an eager communicator, and has four years of experience, ranging from teaching languages to using language to make communications sing. Hailing from Lugano, she is a linguist, a medievalist, and a Post-It addict. Often found eyeballs deep in blockchain esoteria, she drives the content research for the editorial team. Right now she is a full-time Mommy.
Clementina Palacios
Clementina is our expert for full-stack digital marketing campaigns.
A full-stack digital marketing consultant with strong expertise in online campaigns and Google Ads, Clementina will connect you with the audiences who matter. A Venezuelan native living in Europe since 2009, she is a self-confessed workaholic who loves tackling new challenges.
Ready to dive a little deeper?
Check out our blog to learn more about how to understand and navigate Web3.