The Importance of Cultivating Your Network in the Blockchain Community

Professional networking is much easier than before. Social media platforms now dominate the scene and there are hundreds of potential events to attend every year, meaning that it’s easier than ever to make new acquaintances. This article will outline some of the benefits of cultivating a network in the blockchain community.

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Media and speaker opportunities

‍Standing out from the crowd is a constant challenge, so knowing people who organize or frequently speak at events could be an important way to gain information in advance. Whether you apply early as a speaker or participate as a sponsor (if you have the resources), events can increase your visibility and further expand your professional network.

On the PR front, the situation becomes delicate. On one hand, it’s good to connect with journalists because it might lead to media exposure, but on the other, maintaining the relationship can be tricky. They probably meet hundreds of people throughout the year, so how can you find the time to regularly keep in touch without being too insistent? This is a job best left to the experts in the PR department. This list of don’ts with journalists might answer why press coverage is better to be handled by professionals.

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Talent acquisition and jobs

‍By having good connections in the blockchain world, you can access and hire talent faster and more efficiently. Blockchain is an immature market with some unique characteristics, which can make it difficult to hire someone who can seamlessly fit into your team. While some of the technical knowledge can be learned on the job, a bit of previous experience in the sector goes a long way. This can also be applied to job seekers looking for employment in the field — getting recommendations from people already active in the blockchain scene might open doors to new professional opportunities.

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Stay on top of the industry trends

‍By building up contacts in the blockchain scene, you can discuss what’s going on in the industry and exchange fresh ideas. While you would usually need to keep track of news and research on a daily basis to stay updated in such a niche industry, you can tap into a wealth of existing knowledge simply by talking to other professionals. This is not merely a good way to keep up with emerging trends, it’s also positive for your career growth by opening your horizons to different opinions and approaches.

Having said all that, there’s something that can’t go unnoticed: the blockchain scene has a tendency to be quite factional at times — lots of forks and sub-forks and splinter groups with everyone claiming their product is best. The blockchain community is evolving, but in order for the technology to mature and become widely adopted, a change in mentality is required.

Given the relatively small size of the community, and the common goal of adoption, people should spend more time supporting each other and less time plotting to undermine perceived competitors.

At THE RELEVANCE HOUSE, we believe in the power of cooperation. Building a professional network is beneficial to professional growth, but it’s even better when people unite efforts for the sake of innovation.

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Photo credits:

Photo 1 by rawpixel.com on Freepik
‍Photo 2 by jannoon028 on Freepik